Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and 5-star quarterback Bryce Underwood, the newest commit for the Michigan Wolverines.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes breakdown that led to the Wolverines flipping Bryce Underwood, the top quarterback in the class of 2025,

The real push for Bryce Underwood, at least on the financial side, apparently began back in late September when Barstool Sports founder David Portnoy indicated

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and provided insight on the process of Bryce Underwood flipping his commitment from LSU to Michigan.

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is watching his Wolverines struggle this season thanks to a dismal quarterback situation,

Barstool Sports’ Dave Portnoy recently revealed the behind-the-scenes workings of Michigan football’s shocking flip of 2025 five-star QB Bryce Underwood. You don’t want to miss his epic conversation w