TikTok revealed its top trends of the year, including Jools Lebron's "very demure, very mindful" catchphrase and the "Knights ...

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron ...

Brat summer and ‘demure’ make-up feature in TikTok’s top trends of 2024 - The trends have achieved millions of views, ...

Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be ...

Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named ...

Brat summers and looking "demure" at work were among the most popular TikTok trends of 2024. The short-form video app has ...

The term’s popularity skyrocketed after content creator Jools Lebron used it in a now-viral TikTok video, in which she described being “very demure, very mindful” Sarah Kuta Daily ...

YOU SEE HOW I DO MY MAKEUP FOR WORK? VERY DEMURE, VERY MINDFUL. I DON’T COME TO WORK WITH A GREEN CUT CREASE. I DON’T LOOK LIKE A CLOWN WHEN I GO TO WORK. THAT WAS AT 330. THIS MORNING.

The word of the year is "demure," which has been around for centuries but took on new meaning over the summer after Lebron went viral in a video showcasing how she did her makeup for work.