Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

The Houston Texans vs. Kansas City Chiefs game next month will feature an alternate stream on Peacock with a Madden NFL video ...

NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.

NBC Sports and Peacock will present an alternate broadcast ... The announcement of the Madden NFL Cast was made during halftime of Thursday night's game between the Miami Dolphins and Green ...

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC will join the ranks of sports-media outlets tinkering with tailored ...