This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.
NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...
Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...
EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...
Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...
The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...
The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.
NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.
The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's ...
San Francisco and Buffalo play in prime time tonight, and you don't need cable to watch on NBC or stream on Peacock.
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