Nike to Shut Down Virtual Sneaker Label RTFKT

Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse
Nike's RTFKT, which makes virtual collectibles, including sneakers, on Monday announced it will cease operations by the end of January. A Nike RTFKT shoe was part of a recent sneaker exhibit at the Portland Art Museum. “Future Now: Virtual Sneakers to Cutting-Edge Kicks,” co-organized by the American Federation of Arts and the Bata Shoe Museum
Nike-owned NFT pioneer RTFKT to shut down operations by January
The virtual sneaker and fashion brand RTFKT will wind down its operations by January 2025 as Nike restructures under new CEO Elliott Hill. However, despite the closure, the brand’s Ethereum tokens will remain accessible to the public.
Nike Is Killing Its Ethereum NFT Sneaker and Avatar Company RTFKT
Three years after being acquired by Nike and launching both digital and physical sneakers featuring the iconic swoosh, RTFKT is closing down.
Nike Shuts Down Virtual Sneaker Brand RTFKT
Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is recalibrating and reassessing its priorities as it moves into its next chapter of digital innovation.
Nike closes its NFT company, says it's a “new chapter”
Three years after sporting apparel giant Nike bought the NFT company RTFKT, it’s now closing it down. RTFKT ("artifact") announced its plans to wind down operations by January 2025. The company didn't explain what caused this decision, which was rumored as early as March this year.
Nike Exits The NFT Market – Shuts Down Its NFT Studio RTFKT
Nike, an American athletic footwear and apparel company renowned for its sneaker, has announced plans to exit the NFT market in January 2025.
Nike to Shut Down Digital Fashion Brand RTFKT
RTFKT, the Web3 brand that Nike acquired in 2021, will wind down operations, transitioning into an archive showcasing designs created for the platform.
Nike Shuts Metaverse Fashion Company Rtfkt: Last Collection in January 2025
Nike x RTFKT Cryptokicks Nike is shutting down Rtfkt, its metaverse fashion company known for digital sneakers and NFTs. In January
Nike-Owned RTFKT to Shut Down Operations
RTFKT, the digital creator of virtual sneakers that Nike Inc. acquired in 2021, revealed Monday that it will shut down operations.
Why sneakerheads think Nike-owned NFT studio RTFKT shut down
Nike purchased the NFT company RTFKT in 2021. RTFKT, the digital assets and NFT company Nike purchased in 2021, is shutting down. One sneakerhead said he’s surprised the partnership lasted as long as it did,
NFTs hit $562M in monthly sales, Nike shuts down RTFKT: Nifty Newsletter
In this week’s newsletter, read about how non-fungible tokens (NFTs) recorded $562 million in monthly sales volumes and how ...
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Rtfkt — an early Web3 fashion success story — is folding
The Nike-owned startup became an example of how to build fandom around digital fashion. Now, it might be the canary in the ...