Sandwiched between Black Friday and Cyber Monday is the ever-important Small Business Saturday, a campaign American Express launched in 2010 to encourage consumers to shop at local businesses in their community. When is it? Has it been successful? Here's what to know about the relatively new consumer holiday.

Cafe a La C'Art is one of the several locally-owned Tucson shops that are participating in Small Business Saturday.

With “Black Friday” upon us, stores are packed across the country as shoppers look for the best deals on gifts for their loved ones. The post-Thanksgiving weekend of retail exploration and

Small Business Saturday, celebrated on Nov. 30, is a nationwide initiative encouraging shoppers to support locally owned stores after Black Friday.

Shopping season is in full swing, and small businesses are gearing up for their biggest day of the year: Small Business Saturday.

Holiday shopping is in full gear and local vendors across Sacramento are getting ready to welcome patrons this weekend by offering good deals and unique shopping experiences.

Black Friday may be over but Small Business Saturday is here to continue the discounts for shoppers who support local businesses.

Customers rounding out their holiday shopping are gearing up for "Small Business Saturday," a day dedicated to supporting small businesses.

Shopping season is in full swing, and small businesses are gearing up for their biggest day of the year. FOX 10's Lauren Clark has more on Small Business Saturday, an annual event that aims to encourage Americans to shop small businesses on Thanksgiving weekend.

Following Black Friday, Small Business Saturday will offer shoppers a chance to shop small. According to the Small Business Administration, Small Business Saturday is a way for shoppers to invest in their community.