MINNEAPOLIS (FOX 9) - Small Business Saturday is here, and it’s coming just in time for Uptown Minneapolis. Nationally, people spent $17 billion at small businesses on the day last year. The beeps have started on a milestone weekend for Comma, A Bookshop. Small Business Saturday is the second anniversary of the store’s opening.

In Carnegie, shoppers are vowing to shop local. Business owners say they’re grateful for the support, and Small Business Saturday gets more eyes on their stores.

Sandwiched between Black Friday and Cyber Monday is the ever-important Small Business Saturday, a campaign American Express launched in 2010 to encourage consumers to shop at local businesses in their community. When is it? Has it been successful? Here's what to know about the relatively new consumer holiday.

According to the American Express website, Small Business Saturday was started by the financial company in 2010. The first Small Business Saturday was Nov. 27 of that year. In 2011, the U.S. Senate unanimously made the day official. The day celebrates small businesses and encourages supporting them and how they impact communities.

Downtown Duluth and Warrior Brewing will be hosting local small businesses for the 2024 Small Business Saturday shopping spree.

Shopping season is in full swing, and small businesses are gearing up for their biggest day of the year: Small Business Saturday.

Customers rounding out their holiday shopping are gearing up for "Small Business Saturday," a day dedicated to supporting small businesses.

Local Austin retailers are putting an emphasis on Small Business Saturday by giving back to local nonprofits and offering one-of-a-kind deals.