"In 2024, UMG did not rely on chance, or even ordinary business practices, to 'break through the noise' on Spotify, and likely other music platforms. It instead launched a campaign to manipulate and saturate the streaming services and airwaves with a song,

Drake filed a petition accusing Universal Music Group and Spotify of a ‘scheme’ to inflate the popularity of Kendrick Lamar’s ‘Not Like Us’

Drake has taken legal action against Universal Music Group (UMG) and Spotify, accusing them of conspiring to manipulate streaming platforms in favor of Kendrick Lamar’s music while suppressing his own.