Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Hawk Tuah girl Haliey Welch is facing tough questions about the instant collapse of the cryptocurrency based on the meme that made her famous.

The Hawk Tuah cryptocurrency, listed as HAWK, was launched on the Solana blockchain and has been billed as a memecoin—crypto that gets a big boost in price thanks to widespread internet attention. Welch told Fortune magazine that HAWK was “not just a cash grab,

Haliey Welch's "Hawk" digital coin shot up in price then lost 95% of its value just hours after it launched.

And, it appears the memecoin fad is having a resurgence right now too. On the same day Bitcoin hit its new six-figure record high, the viral "Hawk Tuah" girl Hailey Welch launched her own cryptocurrency token $HAWK.

Haliey Welch, the social media influencer better known as “Hawk Tuah Girl,” launched her own cryptocurrency – which briefly surged in value only to crash in a matter of hours. ‘Hawk Tuah Girl’ Haliey Welch launched her own cryptocurrency, only for it to plummet by 90 percent just hours later

In record time, Haliey Welch went from a viral sensation, to successful podcast host, to the recipient of an SEC complaint due to her involvement in the allegedly dodgy memecoin $HAWK.

Crypto influencer @ShurikenTrade has succinctly captured Hailey’s predicament in a series of X posts. The influencer labeled the “Hawk Tuah Girl” a fraudster who knowingly took advantage of her fans to enrich herself.

Cryptocurrency is apparently such a hot commodity that Hailey Welch, a.k.a ‘Hawk Tuah Girl,’ is participating.

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days