This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.
NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...
Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...
EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...
Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...
The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...
The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.
The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's ...
Livestream an epic Thanksgiving of NFL action with the Chicago Bears at the Detroit Lions, the New York Giants at the Dallas ...
How to watch Chicago Bears at Detroit Lions, New York Giants at Dallas Cowboys, Miami Dolphins at Green Bay Packers NFL ...
The final game of a busy holiday weekend of NFL action sees a surprising team look to keep its playoff hopes alive, as the ...
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