When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

Are you a print subscriber? Activate your account. By Ad Age Staff - 10 hours 46 min ago By E.J. Schultz - 10 hours 54 min ...

Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

From improving measurement to empowering creators and partnering prolifically, retail media operations became more ...

Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Amp insiders weigh in on how a second Trump presidency could impact trade, data privacy, regulation, consumer trust and more.

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new heights.

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...

The operator was human, straightforward and reassuring. Dialing zero and hearing someone pick up, ready to solve a problem ...