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Rather than measuring clicks and impressions, "Times" plans to find a better way to understand campaign results based on what ...

The department store reported a revenue decline of 9.3% and named Ashley Buchanan, chief executive officer of Michael's, as ...

High viewing of NFL content - and Major League Baseball post-season action - pushed media companies' results higher.

Ally Bank's videos document a day when customer care specialists offered to help customers with their financial challenges.

By leveraging CGI and virtual production methods, the toy manufacturer took a step out of its comfort zone in order to mirror ...

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Pfizer execs also reacted to the positive and negatives of new administration, including the fact that "not everybody is a ...

Western Union launched a new media business earlier this month to offer advertisers a link to diverse multicultural audiences ...

For the second year in a row, safety concerns topped the list of media challenges anticipated by advertisers, agencies and ad ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.