Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Following the $6.2 million sale of Italian artist Maurizio Cattelan’s concept art last week, brands felt inspired to pursue ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new ...

Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Amp insiders weigh in on how a second Trump presidency could impact trade, data privacy, regulation, consumer trust and more.

Ad Age explores why agencies, in particular, are laying off DE&I executives, while some industry professionals fear cuts will ...