AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide ...
In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course websites are typically designed with third-party integrations that deliver crucial ...
SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to ...
Why the heck would Chick-fil-A start a streaming channel? Is this a completely new strategy or a copycat move? I endeavored to find out, and this is what I learned.
With the holiday season upon us, consumers are ramping up spending and turning to CTV more than ever. Angelina Marmorato, AVP of Sales and Partnerships at Lemma, has put together a set of actionable ...
Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it’s secondary to the data and metrics that guarantee that their marketing efforts are ...
Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...
Brands are clamoring for one signal above all else: show title data. CTV represents the merging of digital-era granular targeting and TV programming's deep engagement. It's no surprise that ad buyers ...
New Feature Boosts Precision and Efficiency in Video Quality Assessment for Media Companies, Broadcasters, and Streaming Service Providers ...
StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically. “Our relationship with Disney allows ...
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