It's true that if you're shopping straight from the Apple Store, you're limited to its usual gift card promo. From Nov. 29 through Dec. 2 (aka Cyber Monday), Apple is giving out gift cards worth up to $200 with the purchase of select iPhones, MacBooks, AirPods, and more.

If you’ve waited all year to splurge on an Apple device, Black Friday is a good time to buy that Apple Watch or iPad at a discount.

Beyond the modest educational discount program for students and teachers, discounts aren’t really Apple’s thing, but major retailers like Amazon, Best Buy, and Walmart do regularly have Black Friday deals on Apple products.