The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast home of the parade and best place to watch from the comfort of your couch. Who is hosting the Macy’s Thanksgiving Day parade?

NBC’s annual telecast of the Macy’s Thanksgiving Day Parade attracted a record 31.3 million viewers ... Read More

The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed home to watch the Macy's parade or NFL games.

As a main co-anchor on the Today show, Hoda Kotb also has anchored on NBC 's Macy's Thanksgiving Day Parade over the years. However, her tenure hosting the morning show will soon be coming to an end. Kotb's final appearance will be on January 10, 2025, with Craig Melvin set to replace her, making this year's Thanksgiving parade her last.

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV audience for Macy’s Thanksgiving Day parade, was first published at The Desk.

NBC may soon be paying up to triple the price to keep the Macy's Thanksgiving Day Parade, the Wall Street Journal reported on Monday.

The Macy's Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers Thursday across linear and digital platforms, which is up 10% from last year’s 28.

Aside from football, another Thanksgiving television staple for families across the U.S. is the Macy’s Thanksgiving Day Parade.