Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

With over 17 years in marketing, Melissa spent the last decade focused on mobile advertising. Before diving into start-ups and the mobile tech industry, she studied economics for the arts and ran a ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...

Mobile ecommerce is a huge and growing industry, responsible for over $3 trillion in global revenue. The apps that underpin this industry are used by billions of people, and lots of careful ...