Cathay Pacific, a global leader in aviation, recently unveiled an innovative Out-of-Home (OOH) campaign that redefined how ...

This is the conglomerate's first brand refresh since 2008 following a family-led restructuring, which split listed and ...

Sources close to Publicis Groupe and Interpublic have dismissed a report on a financial blog that suggested the French agency ...

India’s tier-2 and tier-3 market consumers discover online shopping products through reels, according to a survey by Meta.

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Mumbai woke up to a wave of enthusiasm on 23rd November 2024, as Skechers hosted the fifth edition of its Walkathon. A ...

Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...

Articles written by Upasna Dash ...

Beauty and cosmetics brand Swiss Beauty launched its latest campaign, #SajDhajKe (All dressed up), celebrating the new-age ...

Is the quick-commerce’s in-house ad move a game-changer—or a creative crisis—for agencies? Campaign finds out.