Marketing Week12h
Channel 5 on reaching the ‘millions of people’ unaware of its offering
Channel 5’s director of programming detailed its plans for its streaming platform My5 to grow in 2025 with a rebranded ...
Marketing Week10h
Brand building and restructures: Your Marketing Week
From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on ...
Marketing Week14h
John Lewis overtakes Aldi as people’s favourite Christmas ad, data suggests
After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.
Marketing Week22h
Could beauty be the key to TikTok’s live shopping venture?
TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...
Marketing Week23h
Why Diageo has created a Luxury Group to go after ‘big growth opportunity’
The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing ...