In a move golf insiders have anticipated for nearly a year, TaylorMade Golf announced Tuesday it has acquired Logan Olson Putters. The deal brings Olson—known for its small-batch, artistically styled milled putters—under the TaylorMade umbrella as a sub-brand, much like Tiger Woods’ Sun Day Red apparel and lifestyle company.

One of the brightest minds in the putter space is linking up with one of the biggest brands in the equipment industry.