UPDATE: Nov. 29, 2024, 1:15 p.m. EST This post has been updated with the latest pricing on the best TV deals live during the first half of Black Friday itself, including new deals on Samsung The Frame dupes like the TCL NXTFRAME.

Black Friday was built on TVs. When the shopping event of the year first started becoming a major part of the calendar in the US, discounted TVs were a common sight for Americans to pine over as the huge displays got discounts to match their sizes.

The Sony A95L is the flagship in Sony’s OLED lineup and arguably the best TV available, full stop. It has a rich 4K QD-OLED panel that offers lifelike visuals for movies, shows, and gaming. It also supports Google’s excellent TV platform and pairs great with a PlayStation thanks to automatic game modes that enhance playback and performance.